When building ecommerce sites, a helpful term to remember is minimum interaction cost. This is basically the minimum effort required to determine if a piece of content is worth reading. A recent study by the Nielsen/Norman group found that on average, users only read 28 percent of words on a page at most. That percentage varies somewhat depending […]

If your client’s ecommerce homepage is like a physical storefront, then the landing page is like a pop-up shop or a stand in the farmers’ market. A landing page is usually the first contact point for potential customers. It gives people an impression and taste of what a store sells, and invites them to explore […]

A website for your business is no longer a luxury — it’s a necessity. But, just because you invested in a website doesn’t mean that it’s effective in connecting with your customers and ultimately improving your sales. While there could be numerous reasons why your website isn’t effective, here are 10 of the most common explanations for website […]

Do you know you can resize up to 150 images in 60 seconds on any computer? All you need to do is to open a  page on on your computer browser. Do not border, you are not going to upload any image to the internet. Everything happens on your computer once the the web page […]

Sometimes an awesome WordPress theme ends up lacking one particular feature or having one particular defect that makes you have double mind; if you still want to use it or not. It is interesting however to know that many of such defects can be corrected and some features it lacks can be added with few […]

With numerous web development companies out here it is indeed difficult to choose the right one since everybody has vividly sugar-coated their portfolio page with impressive track record. So the decision making process is crucial. It is essential to pay attention while making this crucial decision because websites improve your business’ credibility and enable you to reach […]

With a recent surge towards mobile browsing and cool new design options like parallax scrolling, the web has seen millions of websites receive facelifts over the past few years. It has also led to a lot of poor web design choices that prevent consumers from fully connecting with brands. From unattractive homepages to weak content, […]

A business’s launch of a new website is always met with anticipation, excitement, and even a little bit of relief. The process takes time, but when it’s complete, you have a shiny new site that (hopefully) improves upon the previous iteration. Pizza is ordered, champagne corks are popped, and the celebration begins: The new website […]

Web hosting can seem like a commodity these days. You just choose the amount of disk space and bandwidth you need, and you’re up and running. Whereas before there were all sorts of limitations imposed on you, nowadays you are spoiled with choices, and hosting costs have become almost inconsequential for most businesses. But thinking that […]

The Web is full of horrendous sites, and we’re not just talking about bad design. There are many other elements besides how your website looks that go into making it customer-friendly — not to mention something that inspires them to actually do business with you. From a survey conducted by Entrepreneur, Business Insider, from thorough […]